Employer Branding

There is a better way to Pioneer People and position your company ahead of the competition.

How do you engage with the most relevant candidates for your business in an everchanging world?

In the wake of a new work era, cultural shifts, and more competition than ever – businesses face multiple challenges in finding, acquiring, and retaining the right talent for their future success.

We will help you to attract candidates who will fit your work culture, but who will thrive and take your business to the next level.

We believe in a data-driven, integrated, and strategic approach to attract, recruit, engage with and retain talent.

We offer solutions that support you at every step in your Talent and Employer Branding journey
to maximise your impact and to achieve your objectives.

It’s about more than a salary, it’s about presenting a bigger picture that will help attract the very best talent for the long-term success of your business.

How we work

More Exposure

Better known brands tend to hoover up the best talent in the locations in which they operate because they have spent years building their brand. By utilising a solution that incorporates recruitment marketing to build your own brand profile as an employer of choice, you will be able to target suitable candidates and tell them your story. By engaging potential applicants across the whole of the internet, not just job centric sites, you stand a much better chance of attracting the very best talent before your competitors. This will also work to your advantage if you are expanding into new markets and locations.

Diversity and Inclusion:

If you are struggling to broaden the depth and inclusivity of your workforce then we will be able to help you build a profile of your ideal employees and then target them accordingly. By serving your messages to distinct groups we will help you to achieve a more balanced workforce.

Skills Gap

According to a recent report conducted by Monster, 80% of employers say they struggle to fill roles due to the skills gap, whilst 31% agree that this has increased recently due to the pandemic. We can address this problem by only targeting people who have the requisite skill set made apparent by their web profile.

Good News

How many times have you as a business had some great news? Maybe you've won an award as an employer of choice, maybe you've set up a fantastic new training schedule or maybe you've put in place measures which give your employees more say on how and when they work along with other job perks. Well now is the time to shout about it, what better way to encourage the cream of the crop to come and work for you by sharing a good news story far and wide.

Media Channels

If you think that a standard advertising campaign or headhunting alone aren’t going to cut the mustard for your roles, or if you have something that you’d just like to shout about from a branding point of view, then we can help.

This is where we can look at how we can gain extra traction by utilising other forms of recruitment marketing.

Whether it is a full digital campaign using E-shots or Key-shots to reach out to thousands of potential candidates in one go. Or perhaps a targeted SMS campaign to contact potential applicants directly.

The team here at Pioneering People have access to a huge number of different channels to put your messages in front of your ideal audience, and this doesn’t stop at digital, we can also tap into a more traditional ways of advertising too. You can find out more about this here.

Radio

To be effective, brand building campaigns need to reach a wide audience, spark an emotional response, and create a buzz for the advertised business. With high levels of listening (two-thirds of adults tune in to a commercial radio station every week) radio is effective at delivering high reach for advertisers.

Bus & Train

Bus Stops and shelters along with trains and railway stations offer you the chance to communicate your brand at a point when your potential audience is at their most stationary during their commute. Potential future employees in built up metropolitan areas, are more likely to make use of the city’s public transport facilities giving you the opportunity to communicate with them whilst they are on the move. This form of advertising gives you a platform to tell your story to a captive audience.

Billboard

These eye-catching poster sites are truly synonymous with traditional out of home advertising and have proven for decades to be the perfect platform for driving brand awareness. They ensure that brands and organisations of all sectors and sizes effectively communicate their brand story and make an unmissable, instant impact with key audiences throughout the day.